iCloud, iOS 5, OS X Lion
Apple plans to take over the world as you can see in the stats, so jump on board now people!
“Sasha Grey”
As part of his current project entitled “Commercial Break”, scheduled to premiere later this week during the 54th annual Venice Biennale exhibition, pop art painter turned film director Richard Phillips has produced this stunning short film which features adult film star Sasha Grey. Reminiscent of Phillip’s recent Lindsay Lohan feature, the film (which is aptly titled Sasha Grey) was shot at Los Angeles’ famed John Lautner Chemosphere House and showcases Grey as a perpetually evolving figure, highlighting the dual nature of her masculine/feminine persona.
The “Life in a Day” Trailer
The Life in a Day project began on the momentum of thousands of uploaded videos via YouTube. Subsequently made into a 90-minute documentary, the video offers insights from a global audience who each share their intimate emotions. The video offers something that hopes to capture the scope of a living out 24 hours on Earth.
akLAimed Go get some!

Thanks to the homie over at @AKLAIMED for sending me some #swag. Much love! Go get yours Here
Oakley Frogskins ‘Black Light’ Collection Preview
Since the Oakley Frogskins re-emerged onto the sunglasses scene via their first of what would become two collaborations with Supreme, they’ve taken quite an interesting journey. Year 1 of the return saw a re-releasing of original colors made with the utilization of the original mold that created the very first Frogskins; as time passed, then came high profile collaborations with boutiques, brands and people such as colette, Beams, Original Fake, Lance Armstrong, Commonwealth, Jeff Staple and others, which further peaked interest for the classically styled sunglasses. But, recently, themes have played a huge role with the Fade Series of last year, the Acid Rains of this Spring/Summer, and now with the Black Light collection as previewed right here. This colorful series of matte finished sunglasses take on a dual nature with the aid of a UV blacklight, which make the shades light up with a genuine glow. These are slated to drop later this year, but check the full collection here.
Precinct 5 Nike Destroyer Jacket Video
Via: Web
Nike Sportswear awarded Amsterdam’s Precinct 5 running team with their very own Nike Destroyer jackets (which will not be for sale) and documented the crew in a short video feature. The P5 running crew is made up of many colorful members. People from the fields of retail, music, design, and some just live the nightlife whenever possible. What they all have in common though is a positive energy and persistence. This point of view is strongly reflected in their running, in their style, in their business and ultimately, in their lives. As documented in this video, this is what unites the Precinct 5 Running Crew.
Direction: Paul Geusebroek @ Cake
Production: Anne van Kuyk @ Cake
DOP: Menno Mans
Camera assistant: Django de Groot
Electrician: Alexander Grootgeschapen
Production assistant: Tamir Kaas
Music: Tunnel of Love – Wanda Jackson
Air Jordan VII White/Orion Blue Release Saturday March 26th!




Check your local shops to see if you can get them, they will be going fast tomorrow!
NikeBetterWorld featuring Recycled Nike Ads
NikeBetterWorld helps revamp the initiative things off with a new ad campaign. For those who have followed Nike ads over the years, the brand has developed a remarkable back catalog of memorable spots, as many of them factor into this piece. The whole ad is in itself comprised of 100% recycled ads which fall inline with NikeBetterWorld’s commitment to making an impact in society around the world
YOU AINT GOT NOTHING ON HYDROPLANING DOLPHINS
Intelligent and adaptable, these dolphins have developed a unique technique for catching fish that ordinarily remain tantalizingly out of reach near Shark Bay in Australia.
Dolphins make everything a game because they can…they are bored with life. Evolution can’t keep up with them!
-Kevin
Air Jordan VII White/Orion Blue
March 2011 welcomes a new colorway in the Air Jordan VII. A new take on the classic, the shoes feature an all-new color scheme with white leather uppers and Orion Blue/infrared highlights alongside with black outsoles. A release is set for March 26, with retail set at $150 USD through select Jordan Brandaccounts.
-Kevin
Nike SB Dunk High “Statue of Liberty”
Arguably the best 2011 release from Nike SB thus far, its “Statue of Liberty” Dunk High, begins to hit accounts stateside. Aside from a nice leather colorway, the most hyped element of the sneaker is its ability to shed an outer layer of paint, leaving an oxidized finish that mimics that of New York’s iconic landmark. The shoes are now hitting select Nike SB accounts as a quickstrike so check with your local spot for availability.
-Kevin
Hedonist Yacht
Hedonism is all about pursuing the pleasures of life, and it would definitely be pleasurable to sail away aboard the Hedonist Yacht ($TBA). This 63-foot vessel screams luxury, with a solid mahogany hull, three Rolls Royce Kamewa waterjets good for a top speed of 40 knots, the latest in navigation equipment, a build so solid that no screws or plastic is visible at point, and an interior that rivals those of even the swankiest hotels.
Nike–Black History Month– “Julius Erving/ Michael Jordan/ Kobe Bryant”
Black History Mont is has just passed, so it’s a little odd that we’re just now getting a look at these related videos focusing on guys like Kobe Bryant, Michael Jordan & Julius Erving aka Dr. J. little odd being that they made sure they waited just until the beginning of March to release it. Black History Month is February. Very cool video though.
-Kevin
Christian Louboutin Biarritz Leather Flat
The latest from Christian Louboutin makes its way to the brand’s online store. Merging a classic loafer style with deck shoe elements, the brand steers clear of the recent studded designs with a low key, quality style. The shoes are produced with premium navy blue leather while sporting white contrast details, including tassle accents. Retail is set at $695 USD.
-Kevin
SI SWIMSUIT 2011 COVER MODEL IRINA SHAYK
The 25-year-old Russian model has won the coveted Sports Illustrated magazine cover for 2011. One look at her pictures and it’s not hard to tell why she is getting so much attention and respect.
-Kevin
Johnny Cupcakes New Store Opening in London!!
I’m not exactly sure if you all know who and what Johnny Cupcakes even is, but he is opening a store in London! I’m super stoked for Johnny because he is a pretty inspirational guy that turned an idea into a company then flipped it into a lifestyle collectors item all with clothing! He runs his own company has 2 store locations 1 in L.A. and other is Boston & now is opening a 3rd over seas in london! Unlike a lot of other companies you can’t buy Johnny Cupcake clothing in retail stores its only carried at his store and his store only! So to see him opening a new location is pretty exciting stuff!
The K.O.B.E Collection by Nike
(K)now(O)rignate(B)attle(E)elevate
Creating a clothing line for the best basketball playeron the planet seems like kind of a no-brainer, so in that sense it’s sort of odd that it’s only just now happening. The Nike Kobe Collection features classic pieces of athletic apparel, reinvented with Kobe Bryant in mind, using symbols, such as the spade which represents his high school sports career, and phrases like “to originate,” “to elevate,” “to know” and “to battle” also representing various stages in his life.
-Kevin
Vans Vault 2011 Spring Derby TH LX
Vans Vault’s Spring 2011 collection changes the game up with a new series of footwear releases for this season. Some specific releases take a distinct step away from the sneaker side of things with a more mature and traditional aesthetic. The Derby TH LX includes a crepe outsole with a perforated triangle upper in leather or suede options.
-Kevin
Kanye West x Tiret Watches
When you’re Kanye West, pretty much anything goes so they say. The pop culture icon has been fearless in his pursuit of music and fashion and effectively disregarding the opinions relative to his own. The music superstar recently plunked down $180,000 USD to have Tiret Watches create a timepiece in his likeness from a brand created by none other than Damon Dash. The oval shaped gold watch features 8 carats worth of diamonds and took five months to create.
-Kevin
Sneaker Customization Kit
Not content to simply help you restore your shoes, JGoods is back with a package that lets you make them your own. The Sneaker Customization Kit ($45) includes five jars of waterproof leather paint, an empty mixing jar, a paintbrush, 20 preparation wipes, a canvas carrying case, and instructions — everything you need to take your favorite pair of kicks from boring to bodacious.
-Kevin
Prides New Accessories

Check out our new Pride Key Clips that come with a Dog Tag. 5 Different colors for each style Pride or LA. We have ton’s of new accessories coming your way! We will also be dropping Gold Can’t Stop Won’t Dog Tags this weekend. Only 100 made! Get em while you can!


















































