Pharrell Williams for Domeau & Pérès “Velo” Bike & Levi’s Fixie Bike
Pharrell revisits an old acquittance in Domeau & Pérès to produce a new upcoming bike. The aptly titled “Velo” is made of 4130 chrome moly seamless airplane grade steel and over 100 man hours invested in upholstering the bike in water buffalo leather. The hand-stitched bike will be available in various colors with only one bike per color. Available now at the Gagosian Store with a price tag of €20,000.00 (approx. $27,250 USD).
Levi’s look to several bike experts to help them create a fixed gear bike inspired by the brand’s very own denim detailing. Three different parties were involved in the building act including Unik bike, Belgium’s master in vintage restorations, Fixerati, a Brussels-based shop specialized rare bike parts, and Brother Cycles, a London based entity known for their frames. Aside from a traditional approach to the hardware, other design elements include denim stitching, the use of arcuates, a denim saddle and a denim handlebar. The bike will be given away as part of a recently launched Facebook “Share and Win” game for Levi’s Europe participants.